Wilson Printing & Graphics Are The Experts In Designing And Creation Of Marketing Signs

Whether you need a sign for personal or business use, custom-printed signs are as inexpensive as they are easy to produce. Once used simply as an identifier or as a vehicle to convey a message, signs have transformed into much more.

Over the past decade, signs have become as versatile as the customers who order them. Not only are there various styles and substrates to choose from, there are also numerous finishing touches you can add to give your sign that extra push to stand out and grab the attention of your target audience.

Sign Options and Extras:

  • Indoor or outdoor
  • Temporary or permanent
  • Rigid or flexible
  • One-sided or two-sided
  • One color or multi-colored
  • Specialized coatings
  • Mounting hardware

Once you’ve narrowed down exactly how you intend to use your sign, you can choose other various specifics to help insure your sign gives you the maximum impact possible.

Is your sign going to be used indoors or outdoors?

Depending on how you intend to use your sign, this may be the most important choice you’ll have to make. Indoor signs allow you to pick from a wide range of substrates to use for your sign. Outdoor signs however, must keep in mind weather conditions, exposure to the elements, wear and tear and the sun’s damaging UV rays.

Will your sign be temporary or permanent?

If your sign is for short-term use, you can be flexible in your choice of materials. If it is to be permanent, you can adjust your production specifications to insure your sign retains its quality and impact, vibrant appearance for a long, long time. UV coatings and UV inks are one way to protect your sign from the unseen and damaging effects of sunlight. Protective coatings, such as water-proofing or plastic lamination, can also protect your sign from damage.

Does your sign need to be rigid and solid or flexible and soft?

Rigid signs can be produced using a variety of materials. These would include corrugated plastic, styrene, gator board, foam core, sintra, wood and more. Flexible signs, such as vinyl banners, come in an even wider array of available materials. These include standard banner vinyl, soft vinyl, paper and a limitless variety of printable fabrics to achieve just the look and feel you are striving for. Your sales professional can assist you with the exact materials available.

Is your sign one-sided or two-sided?

Normally, a sign is wall-mounted and only needs to be one-sided. In some situations however, two-sided signs are required. Two-sided signs are often free-standing, ceiling-hanging or window-mounted. Also, you’re not limited to printing the same message on both sides. While there is generally a slight up-charge for a second side print, it’s much more cost-effective than producing two separate signs to convey two separate messages.

How many colors?

The number and choice of colors is completely up to you the customer. Whether your signs are one-color or even four-color, the decision is yours. In fact, your choice in colors may make all the difference in the world regarding the effectiveness of your signs. One suggestion to always keep in mind – copy and images should contrast sharply with the background color, thus making your sign as eye-catching and easy to read as possible.

Does your sign require any special coatings?

To enhance the effectiveness of your sign, or simply to protect it from damage, coatings are an added option to achieve the finished product you desire. From a durable laminate, to a water-based aqueous, coatings can not only improve the vibrancy of your graphics, but also increase the lifespan of your signs.

How will your sign be mounted?

If you plan to place your signs on a standard easel, you don’t need to spend much time thinking about mounting mechanisms. However, if your signs mount to a wall, hang from a ceiling, slide into a frame or snap into a channel, you’ll want to include any needed hardware to help you accomplish your needs. Vinyl banners for example, often require grommets (or eyelets) for the customer to slide rope or twine through. Your sales professional can assist you in selecting the best hardware for your specific use.

Whether your budget is large or small, or you need one sign or ten thousand, printed signs are a long-lasting, cost-effective and time-tested method for conveying your message to your audience.